PR jobs in the online marketing world are very different from traditional versions of the job. Learn more about the subject in this short and informative article about online PR and web marketing.
Optimising your site for Google is the starting point to get better online exposure for your website. This will require Search Engine Optimisation expertise.
The areas covered by SEO include:
- Editing and optimising title tags and URLs
- Using link building strategies to get people to link from their websites to yours
- Writing good content for your pages based on keyword research
For conducting PR work you will mainly be using social media networks. You can build up an excellent list of contacts by dedicating time and effort into social media work.
This article will focus on PR through Facebook. You can start off by setting up a business page on Facebook. Instructions are available from Facebook, but the process is intuitive for regular Facebook users. With some extra effort you can be creative in designing your landing page. Although the design is important, it is even more important that you get people to become fans and interact on the page.
Gaining a good fan base can be done by sending email invitations to all your clients. You can pay to have your page advertised on Facebook if that makes good business sense to you. Keep posting interesting news and commenting on people’s comments. Word of mouth is the way things spread in Facebook. As you gain fans, make sure you keep them engaged. When you have a large fan base you can easily get exposure to them by posting links to your website with competitions or other interesting news for them.
