Facebook has turned out to be the world’s most advanced social network, with a well defined advertising system in place. If you want to use this advertising format, you must be knowledgeable about the things that we are talking about in this article.
Even though many people forget to do it, the first suggestion for advertising on Facebook is to split test your ads. It’s important that you are getting good results because you don’t want to keep investing hard earned money into anything that is not working. Somtimes you will see Facebook advertisers starting an ad campaign without spending more than a hundred bucks. When they realize that they have bad results, they assume that something is wrong with the whole Facebook advertising platform. However, this is not the case. If nobody is responding to your ad, you might want to adjust it. All successful advertisers understand that you must test a lot to get positive ad results. Get a set of eyebobs sunglasses and pay close attention to those guidelines. An effective Facebook advertising tip would be to use CPM to test out your ads instead of CPC. Understand that CPC or cost per click isn’t that good when it comes to testing because most of the testing takes place on the landing page. This does not make testing beneficial. But you can make your tests better by adding CPM or cost per thousand impressions and looking for those particular ads that only need low clicks. Here you might get lower CPCs in comparison to the CPC bidding model where you test by bidding for clicks. But when you use a CPM model, it will allow you to see those ads that can give a good performance and decrease the general price of your compaign. By using CPM you can tell what CPC rate you should be aiming for so that you can see which ads have great results.
Test the way your ads perform at various times. A lot of times you will see that an ad does better at a certain time of the day. Even though you don’t have any feature on Facebook that lets you select the time of the day when your ads should run, you can manually turn your ads on/off to see which times are giving you the best results. The downside of this is that it requires you to monitor the campaign closely. Until Facebook brings out such feature in the future, this is the only way you can test out various times. All in all, Facebook is growing by leaps and bounds, but if you want to get the most out of it, you must be a smart advertiser that knows how to text ads in order for it to work.
