Right, probably everyone in the world has heard of Facebook, even though it has not been existing for very long. But it has still managed to attract over 500 million users in a short amount of time. That is a tremendous amount of targeted traffic, and the opportunities that exist there are incredible. Continue on if you have any interest to make money using three outstanding Facebook advertising techniques.
But before we start thanks to the often ridiculous censorship rules in certain countries across the world, you may actually find that your access to facebook blocked, if this is the case you’re going to need a proxy or VPN to bypass these restrictions – don’t worry there’s loads about and some of them free. The secret is to ensure that you pick something like a UK based proxy or one in a country like the USA without these restrictions.
Just like with other advertising mediums, you can preven disasters from happening at Facebook simply by keeping a close eye on your campaigns. It’s important to keep a close watch on your ad because most of the time your ad’s performance plummets after sometime when you start advertising on Facebook. You’ll experience ad cost creep, and the more time an ad is in circulation your costs will go up. Once your ad has been exposed to your target market enough times, viewer interest begins to wane. It’s very easy to notice, click throughs drop, but you have to be there to catch it happening fast. If you see that it’s going down then either change the ad or change the market. However, once you start to regularly advertise on Facebook you’ll realize that every ad brings response for a set amount of time. That is pay per click style advertising on Facebook, and you can just keep on eye on your ads and change them when you see the trend.
We want to suggest a different approach to testing your Facebook ads, and that involves using CPM instead of the usual CPC, or cost per click. You can easily figure out your ad conversions by looking at your CTR, and you can also figure your landing page conversions as well. But when you’re dealing with CPM or Cost per Thousand impressions, it becomes easy for you to find out which ad’s bringing you the lowest cost per click. This is an approach used by many people, and they seem to like it because it helps them find the ads that are performing best.
The best part about Facebook is that your advertising campaign is quick and easy to get started. In order to get the most out of your advertising campaign, you need to have as high a conversion rate as you can and that is easier to do when you have an interactive landing page.
Any PPC advertiser will tell you that Facebook advertising is not as stressful or as difficult as Adwords or Yahoo, etc. Of course it will take some time to get the feel for things, but if you stay with it you’ll see positive results. No worries at all, you can do this; advertise on Facebook and throw your hat into the ring.
