Of the visits Americans made to a web-site last year, Facebook almost drawn 9 percent of this total to its web-site. This is based on data collected by the company Hitwise. Google shifts into the second place with 7.19 percent. Far behind we see Yahoo Mail, getting 3.52% of this total. If we add together all the visitors to Google related domains (so included Youtube), Google still attracts 9.85% of the total amount of visits made by Americans.
The reason why Facebook has grown at a rapid rate in visitors is partially due to the social plugin they have developed. Relying on a database of more than a billiard user, it is highly attractive to website owners to implement this plugin. Seeing these figures made me consider implementing the social plugin on my bubble shooter and bubble game portals over the one owned by Google.
A while back Google tried to move into the social media market utilizing the website Orkut and the development of Google Buzz. Both of those sites haven't actually met up with the expectations. As an example Orkut even now has a large user-base, but most of them did not really visit that site anymore after signing up. Comparing to the database of Facebook, wherein users are still proven to be active, deciding on making use of a social plugin is an easier one to make. Pete Cashmore of Mashable has published an interesting column also outlining this point as being important for the march of Facebook.
Given the fact that Facebook and Myspace beat Orkut in the US, Orkut still possesses a large share of visitors in emerging countries like Brazil and India. Because my bubbles shooter site is also aimed at those emerging countries, maybe I should look at a way to implement them both.
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