Actually, using any type of affiliate link without an ad tracker is just wasting time and money, because if you don't know where your hits are coming from, then your advertising campaigns cannot be properly coordinated.

Mailing out unmasked affiliate links will only allow someone to remove your affiliate ID and go directly to the website and sign-up, or enable them check the search engines and find out the direct link to the company's page or someone else in the company, and then you will lose the sign up and potential sale.

By using the name, certain-company as an example and presuming that their affiliate link is something like, certain-company dot com/ref-id=1234 with the "1234" being your affiliate ID, and you go out and promote that link, then 2 undesirable events may occur.

First of all, the company's web site address is in the link, and this gives people a direct link to the company's web site.

Second, if you post that link on 10 different web sites, you will generate visitor statistics from the affiliate area of certain-company's internet site, but you won't know exactly where those hits are coming from.

Now, if you used a reliable ad tracker, you would be able to build a different Web page link for each site, and since certain-company will not be in the URL, you will be safeguarded from anyone taking any part of your Web address and going directly to certain-company dot com.

Plus, you will know exactly where your hits are coming from, therefore if you are advertising ten links and only two are giving you any hits, then you can get rid of the other 8 and spend more time focusing on the kinds of advertising venues that are attracting prospects.

To avoid missing out on commissions and learn where your hits are coming from, you need a reliable ad tracker, so that you can, not just mask your affiliate links, but so that you are able to track all your links and know what type of ads are working for you and which ones are performing poorly. An efficient ad tracker will work seamlessly with your autoresponder and do wonders for your advertising campaigns.

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For those of you who are new to the Internet and would like to become Internet marketers, you will soon discover that you need a few essential tools in order to build a responsive list of prospects.